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Title & author
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Edward P. Krugman
Consumer Behavior and Advertising Involvement
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David Snellenberg
Think Like an Adman, Don't Act Like One
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S. William Pattis
Careers in Advertising
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Maurya Wickstrom
Performing Consumers
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Heather Pemberton Levy
Brand, Meet Story
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Tom Reichert
The Erotic History of Advertising
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Rebecca Geier
,
Dan Farkas
Strategic Content Marketing
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Richie Barker
,
Karen E. Sutherland
Transmedia Brand Storytelling
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Emmanuel Mogaji
Digital Consumer Management
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Ronald J. Faber
,
Marla R. Stafford
Advertising, Promotion, and New Media
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Mary Alice Shaver
,
Soontae An
The Global Advertising Regulation Handbook
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Scott Thomson
,
Shailin Dhar
A Marketer's Guide to Digital Advertising
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Megan Prelinger
Another Science Fiction
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Demarketing
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Peter Hubbell
Getting Better with Age
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Robyn Blakeman
The Bare Bones of Advertising Print Design
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Brian Moeran
Ethnography at Work
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Organizational Identity in Practice
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David M Jones
When Ads Work
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David Garfinkel
Advertising Headlines That Make You Rich
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David L Loudon
,
Donald Baack
,
Robert E Stevens
,
Kenneth E. Clow
Concise Encyclopedia of Advertising
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Beverly Adab
,
Cristina Valdes
Key Debates in the Translation of Advertising Material
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Adrian Mackay
Practice of Advertising
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David Bernstein
Advertising Outdoors
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Erik Barnouw
,
Roscoe Pound
The Sponsor
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Melanie Vockeroth
,
Axel Eggert
The Saxophone in Advertising
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Jeannette Smith
,
Jeanette Smith
The Advertising Kit
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Chin-tao Wu
Privatising Culture
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AdValue
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Richard Varey
Marketing Communication
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