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A Marketer's Guide to Digital Advertising
Transparency, Metrics, and Money
Udgivet af Kogan Page Ltd
ISBN
9781398609693
Om denne bog
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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Bogdetaljer
Forfatter
Scott Thomson, Shailin Dhar
Forlag
Kogan Page Ltd
Kategori
Reklame
ISBN-13
9781398609693
EAN
9781398609693
Format
Indbundet
Sprog
Engelsk
sider
216
Undertitel
- Transparency, Metrics, and Money
Produktbeskrivelse
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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