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AdValue
Udgivet af Taylor & Francis Ltd
ISBN
9780750655019
Om denne bog
Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Reklame
ISBN-13
9780750655019
EAN
9780750655019
Format
Hæftet
Sprog
Engelsk
sider
256
Produktbeskrivelse
Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
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