Reklame
Se alle bogdetaljer →
Transmedia Brand Storytelling
Immersive Experiences from Theory to Practice
Udgivet af Springer Verlag, Singapore
ISBN
9789819940004
Om denne bog
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final se…
Boghandelspriser
| Boghandel | Titel | Format | ISBN | Pris | Lagerstatus | Levering | |
|---|---|---|---|---|---|---|---|
Ingen boghandelstilbud endnuVi har titlen i kataloget. Priser vises her, når boghandlere lister den. |
|||||||
5
0
4
0
3
0
2
0
1
0
0%
Anbefaler
0
Verificeret
Ingen anmeldelser endnu
Bogdetaljer
Forfatter
Richie Barker, Karen E. Sutherland
Forlag
Springer Verlag, Singapore
Kategori
Reklame
ISBN-13
9789819940004
EAN
9789819940004
Format
Indbundet
Sprog
Engelsk
sider
281
Undertitel
- Immersive Experiences from Theory to Practice
Produktbeskrivelse
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Prishistorik
Indlæser prishistorik...