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Communication Strategies for Corporate Leaders

Pragyan Rath, Apoorva Bharadwaj Communication Strategies for Corporate Leaders View_Book

Content Strategy in Technical Communication

Content Strategy in Technical Communication View_Book

The Multi Business Model Innovation Approach

The Multi Business Model Innovation Approach View_Book

Public Relations, Branding and Authenticity

Sian Rees Public Relations, Branding and Authenticity View_Book

Profit Over Privacy

Matthew Crain Profit Over Privacy View_Book

Creative Expression and the Law

Nancy Whitmore Creative Expression and the Law View_Book

How To Write An Inspired Creative Brief, 3rd Edition

Howard Ibach How To Write An Inspired Creative Brief, 3rd Edition View_Book

Comparative Advertising

Fred Beard Comparative Advertising View_Book

Emmanuel Probst Assemblage View_Book

Contemporary Issues in Luxury Brand Management View_Book

The Illusion of Choice

Richard Shotton The Illusion of Choice View_Book

Crossover Creativity

Dave Trott Crossover Creativity View_Book

From Marginal to Mainstream

Helen Edwards From Marginal to Mainstream View_Book

Ogilvy on Advertising

David Ogilvy Ogilvy on Advertising View_Book

Heidi Hansen Brand Management in a Co-Creation Perspective View_Book

Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn, Angeline (University of Texas - Austin) Close Scheinbaum, Thomas O'Guinn, Richard Semenik, Angeline Close Scheinbaum Advertising and Integrated Brand Promotion View_Book

Innovation in Advertising and Branding Communication

Innovation in Advertising and Branding Communication View_Book

Eat & Go 2 View_Book

Strategic Communications in Russia

Strategic Communications in Russia View_Book

Earn a Million Plus

Bruce P. Cran Earn a Million Plus View_Book

Guerrilla Marketing

Jason Myers, Merrilee Kimble, Jay Conrad Levinson Guerrilla Marketing View_Book

Integrated Advertising, Promotion, and Marketing

Anubhav Mishra, Tata Sai Vijay Integrated Advertising, Promotion, and Marketing View_Book

Laura Busche Brand Psychology View_Book

How Brands Blow

Giles Edwards, Ryan Wallman How Brands Blow View_Book

Brands and Branding

Ashita Aggarwal, Suraj Commuri Brands and Branding View_Book

Strategic Communication and AI

Simon Moore, Roland Hubscher Strategic Communication and AI View_Book

Humor in Advertising

Humor in Advertising View_Book

Cashvertising Online

Drew Eric Whitman Cashvertising Online View_Book

Voice Marketing

Scot Westwater, Laurence Minsky, Colleen Fahey, Susan Westwater Voice Marketing View_Book

Integrated Marketing Communication

Robyn Blakeman Integrated Marketing Communication View_Book