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From Marginal to Mainstream
Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Udgivet af Kogan Page Ltd
ISBN
9781398604315
Om denne bog
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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Bogdetaljer
Forfatter
Helen Edwards
Forlag
Kogan Page Ltd
Kategori
Reklame
ISBN-13
9781398604315
EAN
9781398604315
Format
Hæftet
Sprog
Engelsk
sider
264
Undertitel
- Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Produktbeskrivelse
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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