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The Cool Sell of Guerrilla Marketing
Udgivet af New York University Press
ISBN
9780814745472
Om denne bog
Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
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Bogdetaljer
Forfatter
Michael Serazio
Forlag
New York University Press
Kategori
Salg og marketing
ISBN-13
9780814745472
EAN
9780814745472
Format
Indbundet
Sprog
Engelsk
sider
237
Undertitel
- The Cool Sell of Guerrilla Marketing
Produktbeskrivelse
Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
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