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Authentic™
The Politics of Ambivalence in a Brand Culture
Udgivet af New York University Press
ISBN
9780814787137
Om denne bog
Argues that brands are about culture as much as they are about economics
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Bogdetaljer
Forfatter
Sarah Banet-Weiser
Forlag
New York University Press
Kategori
Kulturstudier
ISBN-13
9780814787137
EAN
9780814787137
Format
Indbundet
Sprog
Engelsk
sider
279
Undertitel
- The Politics of Ambivalence in a Brand Culture
Produktbeskrivelse
Argues that brands are about culture as much as they are about economics
Prishistorik
Indlæser prishistorik...