Salgs- & markedsføringsledelse
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Transforming the B2B Buyer Journey
Maximize brand value, improve conversion rates and build loyalty
Udgivet af Kogan Page Ltd
ISBN
9781398606807
Om denne bog
Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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Bogdetaljer
Forfatter
Antonia Wade
Forlag
Kogan Page Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781398606807
EAN
9781398606807
Format
Hæftet
Sprog
Engelsk
sider
232
Undertitel
- Maximize brand value, improve conversion rates and build loyalty
Produktbeskrivelse
Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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