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The Guide to Earned Media
How to Use PR Strategies to Enhance Your Brand
Udgivet af Kogan Page Ltd
ISBN
9781398611054
Om denne bog
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
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Bogdetaljer
Forfatter
Annie Pace Scranton
Forlag
Kogan Page Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781398611054
EAN
9781398611054
Format
Hæftet
Sprog
Engelsk
sider
184
Undertitel
- How to Use PR Strategies to Enhance Your Brand
Produktbeskrivelse
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
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