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The Dynamics of Advertising
Udgivet af Taylor & Francis Ltd
ISBN
9789058230850
Om denne bog
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an incre…
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Bogdetaljer
Forfatter
Iain Macrury, Barry Richards, Jackie Botterill
Forlag
Taylor & Francis Ltd
Kategori
Kulturstudier
ISBN-13
9789058230850
EAN
9789058230850
Format
Hæftet
Sprog
Engelsk
sider
296
Produktbeskrivelse
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
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