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Studies in Advertising and Consumption
Udgivet af Taylor & Francis Ltd
ISBN
9780415141321
Om denne bog
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource…
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Bogdetaljer
Forfatter
Iain Macrury, Andrew Blake, Barry Richards, Mica Nava
Forlag
Taylor & Francis Ltd
Kategori
Forbrugerisme
ISBN-13
9780415141321
EAN
9780415141321
Format
Hæftet
Sprog
Engelsk
sider
368
Undertitel
- Studies in Advertising and Consumption
Produktbeskrivelse
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
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