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The Customer Century
Lessons from World Class Companies in Integrated Communications
Udgivet af Taylor & Francis Ltd
ISBN
9780415512787
Om denne bog
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communicati…
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Bogdetaljer
Forfatter
Anders Gronstedt
Forlag
Taylor & Francis Ltd
Kategori
Reklame
ISBN-13
9780415512787
EAN
9780415512787
Format
Hæftet
Sprog
Engelsk
sider
252
Undertitel
- Lessons from World Class Companies in Integrated Communications
Produktbeskrivelse
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
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