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Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
Udgivet af Kogan Page Ltd
ISBN
9781398609990
Om denne bog
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Bogdetaljer
Forfatter
Julie Atherton
Forlag
Kogan Page Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781398609990
EAN
9781398609990
Format
Hæftet
Sprog
Engelsk
sider
296
Undertitel
- A Practical Guide to Social Media Marketing and Customer Engagement
Produktbeskrivelse
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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