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Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
Udgivet af Kogan Page Ltd
ISBN
9781398608177
Om denne bog
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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Bogdetaljer
Forfatter
Andy Milligan, Simon Bailey
Forlag
Kogan Page Ltd
Kategori
Virksomhedsinnovation
ISBN-13
9781398608177
EAN
9781398608177
Format
Indbundet
Sprog
Engelsk
sider
264
Undertitel
- Dispel the Misconceptions and Become a Brand Expert
Produktbeskrivelse
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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