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Media Franchising
Creative License and Collaboration in the Culture Industries
Udgivet af New York University Press
ISBN
9780814743478
Om denne bog
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual pro…
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Bogdetaljer
Forfatter
Derek Johnson
Forlag
New York University Press
Kategori
Franchise
ISBN-13
9780814743478
EAN
9780814743478
Format
Indbundet
Sprog
Engelsk
sider
300
Undertitel
- Creative License and Collaboration in the Culture Industries
Produktbeskrivelse
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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