Salg og marketing
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Marketing Organisation (RLE Marketing)
Udgivet af Taylor & Francis Ltd
ISBN
9781138980488
Om denne bog
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspec…
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Bogdetaljer
Forfatter
Nigel Piercy
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781138980488
EAN
9781138980488
Format
Hæftet
Sprog
Engelsk
sider
252
Produktbeskrivelse
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes
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