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Managing Marketing Information (RLE Marketing)
Udgivet af Taylor & Francis Ltd
ISBN
9781138980310
Om denne bog
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfu…
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Bogdetaljer
Forfatter
Martin Evans, Nigel Piercy
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781138980310
EAN
9781138980310
Format
Hæftet
Sprog
Engelsk
sider
242
Produktbeskrivelse
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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