Uddannelsesadministration og organisering
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Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions
Udgivet af Kogan Page Ltd
ISBN
9780749432942
Om denne bog
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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Bogdetaljer
Forfatter
Michael Knapp, Paul Gibbs
Forlag
Kogan Page Ltd
Kategori
Uddannelsesadministration og organisering
ISBN-13
9780749432942
EAN
9780749432942
Format
Hæftet
Sprog
Engelsk
sider
154
Undertitel
- An Educator's Guide to Promoting Courses, Departments and Institutions
Produktbeskrivelse
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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