International handel
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Managing Networks in International Business
Udgivet af Gordon & Breach Science Publishers SA
ISBN
9782881245053
Om denne bog
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business …
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Bogdetaljer
Forfatter
J. Johanson, M. Forsgren
Forlag
Gordon & Breach Science Publishers SA
Kategori
International handel
ISBN-13
9782881245053
EAN
9782881245053
Format
Indbundet
Sprog
Engelsk
sider
272
Produktbeskrivelse
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
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