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Innovative B2B Marketing
New Models, Processes and Theory
Udgivet af Kogan Page Ltd
ISBN
9781398604780
Om denne bog
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
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Bogdetaljer
Forfatter
Simon Hall
Forlag
Kogan Page Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781398604780
EAN
9781398604780
Format
Indbundet
Sprog
Engelsk
sider
376
Undertitel
- New Models, Processes and Theory
Produktbeskrivelse
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
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