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Digital Marketing in Practice
Design, Implement and Measure Effective Campaigns
Udgivet af Kogan Page Ltd
ISBN
9781398608870
Om denne bog
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
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Bogdetaljer
Forfatter
Lizette Vorster, Hanne Knight, Lizette Vorster Larsen
Forlag
Kogan Page Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781398608870
EAN
9781398608870
Format
Hæftet
Sprog
Engelsk
sider
496
Undertitel
- Design, Implement and Measure Effective Campaigns
Produktbeskrivelse
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
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