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Corporate Innovation (RLE Marketing)
Marketing and Strategy
Udgivet af Taylor & Francis Ltd
ISBN
9781138966826
Om denne bog
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, …
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Bogdetaljer
Forfatter
Gordon Foxall
Forlag
Taylor & Francis Ltd
Kategori
Forskningsledelse og udviklingsledelse
ISBN-13
9781138966826
EAN
9781138966826
Format
Hæftet
Sprog
Engelsk
sider
282
Undertitel
- Marketing and Strategy
Produktbeskrivelse
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
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