Psykologisk teori og skoleretninger
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Consumers in Context
The BPM Research Program
Udgivet af Taylor & Francis Ltd
ISBN
9781138962958
Om denne bog
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer …
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Bogdetaljer
Forfatter
Gordon Foxall
Forlag
Taylor & Francis Ltd
Kategori
Psykologisk teori og skoleretninger
ISBN-13
9781138962958
EAN
9781138962958
Format
Hæftet
Sprog
Engelsk
sider
572
Undertitel
- The BPM Research Program
Produktbeskrivelse
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
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