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Auto Brand
Building Successful Car Brands for the Future
Udgivet af Kogan Page Ltd
ISBN
9780749476427
Om denne bog
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
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Bogdetaljer
Forfatter
Anders Parment
Forlag
Kogan Page Ltd
Kategori
Salg og marketing
ISBN-13
9780749476427
EAN
9780749476427
Format
Indbundet
Sprog
Engelsk
sider
264
Undertitel
- Building Successful Car Brands for the Future
Produktbeskrivelse
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
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