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Working With Agencies
An Insider's Guide
Udgivet af John Wiley & Sons Inc
ISBN
9780470024614
Om denne bog
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need fo…
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Bogdetaljer
Forfatter
Michael Sims
Forlag
John Wiley & Sons Inc
Kategori
Salg og marketing
ISBN-13
9780470024614
EAN
9780470024614
Format
Indbundet
Sprog
Engelsk
sider
224
Undertitel
- An Insider's Guide
Produktbeskrivelse
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
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