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Who's Listening?
The Story of BBC Audience Research
Udgivet af Taylor & Francis Ltd
ISBN
9781138215689
Om denne bog
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence…
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Bogdetaljer
Forfatter
Robert J.E. Silvery
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781138215689
EAN
9781138215689
Format
Hæftet
Sprog
Engelsk
sider
220
Undertitel
- The Story of BBC Audience Research
Produktbeskrivelse
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
Prishistorik
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