Aldersgrupper: ældre
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Understanding the Older Consumer
The Grey Market
Udgivet af Taylor & Francis Ltd
ISBN
9780415186445
Om denne bog
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a …
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Bogdetaljer
Forfatter
Barrie Gunter
Forlag
Taylor & Francis Ltd
Kategori
Aldersgrupper: ældre
ISBN-13
9780415186445
EAN
9780415186445
Format
Hæftet
Sprog
Engelsk
sider
188
Undertitel
- The Grey Market
Produktbeskrivelse
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people''s lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
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