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Trademarks
Udgivet af Palgrave Macmillan
ISBN
9781349147212
Om denne bog
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of …
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Bogdetaljer
Forfatter
Tom Blackett
Forlag
Palgrave Macmillan
Kategori
Erhvervsret
ISBN-13
9781349147212
EAN
9781349147212
Format
Hæftet
Sprog
Engelsk
sider
142
Produktbeskrivelse
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
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