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Tourism Marketing
A Strategic Approach
Udgivet af Apple Academic Press Inc.
ISBN
9781774636954
Om denne bog
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure i…
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Bogdetaljer
Forlag
Apple Academic Press Inc.
Kategori
Salg og marketing
ISBN-13
9781774636954
EAN
9781774636954
Format
Hæftet
Sprog
Engelsk
sider
330
Undertitel
- A Strategic Approach
Produktbeskrivelse
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
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