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The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
Udgivet af Taylor & Francis Ltd
ISBN
9781032540726
Om denne bog
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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Bogdetaljer
Forfatter
Georg Muller, Thomas T. Nagle, Evert Gruyaert
Forlag
Taylor & Francis Ltd
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9781032540726
EAN
9781032540726
Format
Hæftet
Sprog
Engelsk
sider
336
Undertitel
- A Guide to Growing More Profitably
Produktbeskrivelse
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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