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Social- & Kulturhistorie

The Rise of Marketing and Market Research

Udgivet af Palgrave Macmillan

Bogdetaljer

  • Hæftet
  • 312 sider
  • Engelsk
ISBN 9781349343881
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship…

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Bogdetaljer
Forlag Palgrave Macmillan
Kategori Social- & Kulturhistorie
ISBN-13 9781349343881
EAN 9781349343881
Format Hæftet
Sprog Engelsk
sider 312
Produktbeskrivelse
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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