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The Powers
Ten Factors for Building an Exponentially More Powerful Brand
Udgivet af Morgan James Publishing llc
ISBN
9781683509950
Om denne bog
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authe…
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Bogdetaljer
Forfatter
Tony Wessling, Peter Van Aartrijk
Forlag
Morgan James Publishing llc
Kategori
Salg og marketing
ISBN-13
9781683509950
EAN
9781683509950
Format
Hæftet
Sprog
Engelsk
sider
180
Undertitel
- Ten Factors for Building an Exponentially More Powerful Brand
Produktbeskrivelse
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.
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