Medier, underholdning, informationsbranchen og kommunikationserhverv
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The Language of Advertising
Udgivet af John Wiley and Sons Ltd
ISBN
9780631127437
Om denne bog
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.
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Bogdetaljer
Forfatter
Torben Vestergaard, Kim Schroder
Forlag
John Wiley and Sons Ltd
Kategori
Medier, underholdning, informationsbranchen og kommunikationserhverv
ISBN-13
9780631127437
EAN
9780631127437
Format
Hæftet
Sprog
Engelsk
sider
196
Produktbeskrivelse
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.
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