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The Internationalization of US Franchising Systems
Udgivet af Taylor & Francis Inc
ISBN
9780815333876
Om denne bog
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, gro…
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Bogdetaljer
Forfatter
Ilan Alon
Forlag
Taylor & Francis Inc
Kategori
Økonomi
ISBN-13
9780815333876
EAN
9780815333876
Format
Indbundet
Sprog
Engelsk
sider
110
Produktbeskrivelse
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm''s decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
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