Social forskning og statistik
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The Handbook for Focus Group Research
Udgivet af SAGE Publications Inc
ISBN
9780761912538
Om denne bog
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focu…
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Bogdetaljer
Forfatter
Thomas L. Greenbaum, Thomas L. L. Greenbaum
Forlag
SAGE Publications Inc
Kategori
Social forskning og statistik
ISBN-13
9780761912538
EAN
9780761912538
Format
Hæftet
Sprog
Engelsk
sider
280
Produktbeskrivelse
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research.
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