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The Eleventh Commandment
Transforming to "Own" Customers
Udgivet af John Wiley & Sons Inc
ISBN
9780471958239
Om denne bog
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
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Bogdetaljer
Forfatter
Sandra Vandermerwe
Forlag
John Wiley & Sons Inc
Kategori
Kundeservice
ISBN-13
9780471958239
EAN
9780471958239
Format
Indbundet
Sprog
Engelsk
sider
250
Undertitel
- Transforming to "Own" Customers
Produktbeskrivelse
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
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