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The Dollarization Discipline
How Smart Companies Create Customer Value...and Profit from It
Udgivet af John Wiley & Sons Inc
ISBN
9780471659501
Om denne bog
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
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Bogdetaljer
Forfatter
Jeffrey J. Fox, Richard C. Gregory
Forlag
John Wiley & Sons Inc
Kategori
Erhvervsliv, virksomheder og ledelse
ISBN-13
9780471659501
EAN
9780471659501
Format
Indbundet
Sprog
Engelsk
sider
272
Undertitel
- How Smart Companies Create Customer Value...and Profit from It
Produktbeskrivelse
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
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