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The Digital NBA
How the World's Savviest League Brings the Court to Our Couch
Udgivet af University of Illinois Press
ISBN
9780252087349
Om denne bog
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cabl…
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Bogdetaljer
Forfatter
Steven Secular
Forlag
University of Illinois Press
Kategori
Medievidenskab
ISBN-13
9780252087349
EAN
9780252087349
Format
Hæftet
Sprog
Engelsk
sider
240
Undertitel
- How the World's Savviest League Brings the Court to Our Couch
Produktbeskrivelse
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
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