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The Design Imperative
The Art and Science of Design Management
Udgivet af Springer Nature Switzerland AG
ISBN
9783030087333
Om denne bog
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and be…
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Bogdetaljer
Forfatter
Steven Chen
Forlag
Springer Nature Switzerland AG
Kategori
Forskningsledelse og udviklingsledelse
ISBN-13
9783030087333
EAN
9783030087333
Format
Hæftet
Sprog
Engelsk
sider
233
Undertitel
- The Art and Science of Design Management
Produktbeskrivelse
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book''s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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