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The Brutal Truth About Asian Branding
And How to Break the Vicious Cycle
Udgivet af John Wiley & Sons Inc
ISBN
9780470826478
Om denne bog
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
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Bogdetaljer
Forfatter
Joseph Baladi
Forlag
John Wiley & Sons Inc
Kategori
Salg og marketing
ISBN-13
9780470826478
EAN
9780470826478
Format
Indbundet
Sprog
Engelsk
sider
250
Undertitel
- And How to Break the Vicious Cycle
Produktbeskrivelse
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
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