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The Big Smallness
Niche Marketing, the American Culture Wars, and the New Children’s Literature
Udgivet af Taylor & Francis Ltd
ISBN
9780367875039
Om denne bog
This book is the first full-length critical study to explore the rapidly growing cadre of amateur-authored, independently-published, and niche-market picture books that have been released during the opening decades of the twenty-first century. Emerging from a powerful combination of the ease and affordability of deskto…
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Bogdetaljer
Forfatter
Michelle Ann Abate
Forlag
Taylor & Francis Ltd
Kategori
Populærkultur
ISBN-13
9780367875039
EAN
9780367875039
Format
Hæftet
Sprog
Engelsk
sider
220
Undertitel
- Niche Marketing, the American Culture Wars, and the New Children’s Literature
Produktbeskrivelse
This book is the first full-length critical study to explore the rapidly growing cadre of amateur-authored, independently-published, and niche-market picture books that have been released during the opening decades of the twenty-first century. Emerging from a powerful combination of the ease and affordability of desktop publishing software; the promotional, marketing, and distribution possibilities allowed by the Internet; and the tremendous national divisiveness over contentious socio-political issues, these texts embody a shift in how narratives for young people are being creatively conceived, materially constructed, and socially consumed in the United States. Abate explores how titles such as My Parents Open Carry (about gun laws), Its Just a Plant (about marijuana policy), and My Beautiful Mommy (about the plastic surgery industry) occupy important battle stations in ongoing partisan conflicts, while they are simultaneously changing the landscape of American childrens literature. The book demonstrates how texts like Little Zizi and Me Tarzan, You Jane mark the advent of not simply a new commercial strategy in texts for young readers; they embody a paradigm shift in the way that narratives are being conceived, constructed, and consumed. Niche market picture books can be seen as a telling barometer about public perceptions concerning children and the social construction of childhood, as well as the function of narratives for young readers in the twenty-first century. At the same time, these texts reveal compelling new insights about the complex interaction among American print culture, childrens reading practices, and consumer capitalism. Amateur-authored, self-published, and specialty-subject titles reveal the way in which children, childhood, and childrens literature are both highly political and heavily politicized in the United States. The book will be of interest to scholars and students in the fields of American Stud
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