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The Art of Identity
Creating and Managing a Successful Corporate Identity
Udgivet af Taylor & Francis Ltd
ISBN
9781138710665
Om denne bog
This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectu…
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Bogdetaljer
Forfatter
Mark Rowden
Forlag
Taylor & Francis Ltd
Kategori
Sociologi
ISBN-13
9781138710665
EAN
9781138710665
Format
Indbundet
Sprog
Engelsk
sider
224
Undertitel
- Creating and Managing a Successful Corporate Identity
Produktbeskrivelse
This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.
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