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The Active Consumer
Novelty and Surprise in Consumer Choice
Udgivet af Taylor & Francis Ltd
ISBN
9781138007147
Om denne bog
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Forbrugerisme
ISBN-13
9781138007147
EAN
9781138007147
Format
Hæftet
Sprog
Engelsk
sider
288
Undertitel
- Novelty and Surprise in Consumer Choice
Produktbeskrivelse
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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