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Sustainable Innovation
Trends in Marketing and Management
Udgivet af Springer Nature Switzerland AG
ISBN
9783030304201
Om denne bog
In today''s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This bo…
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Bogdetaljer
Forlag
Springer Nature Switzerland AG
Kategori
Forskningsledelse og udviklingsledelse
ISBN-13
9783030304201
EAN
9783030304201
Format
Indbundet
Sprog
Engelsk
sider
154
Undertitel
- Trends in Marketing and Management
Produktbeskrivelse
In today''s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
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