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Strategies for High-Tech Firms
Marketing, Economic, and Legal Issues
Udgivet af Taylor & Francis Ltd
ISBN
9780765617989
Om denne bog
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective m…
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Bogdetaljer
Forfatter
Joseph A. Klein, P.M. Rao
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780765617989
EAN
9780765617989
Format
Hæftet
Sprog
Engelsk
sider
248
Undertitel
- Marketing, Economic, and Legal Issues
Produktbeskrivelse
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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