Forretningsstrategier
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Strategic Management: Text and Cases ISE
Udgivet af McGraw-Hill Education
ISBN
9781266200465
Om denne bog
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes inclu…
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Bogdetaljer
Forfatter
Alan Eisner, G.T. Lumpkin, Gerry McNamara, Gregory Dess
Forlag
McGraw-Hill Education
Kategori
Forretningsstrategier
ISBN-13
9781266200465
EAN
9781266200465
Format
Hæftet
Sprog
Engelsk
sider
1728
Produktbeskrivelse
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
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