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Nyhedsmedier og journalistik

Social Media and Genre Studies

An Investigation of Facebook and Twitter Higher Education Web Pages

Udgivet af Bloomsbury Publishing Plc

Bogdetaljer

  • Indbundet
  • 214 sider
  • Engelsk
ISBN 9781666907353
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This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ulti…

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Bogdetaljer
Forfatter Thomas Kenny
Forlag Bloomsbury Publishing Plc
Kategori Nyhedsmedier og journalistik
ISBN-13 9781666907353
EAN 9781666907353
Format Indbundet
Sprog Engelsk
sider 214
Undertitel - An Investigation of Facebook and Twitter Higher Education Web Pages
Produktbeskrivelse
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

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