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Selling Services
The ABC of Professional Selling
Udgivet af Taylor & Francis Ltd
ISBN
9781032428536
Om denne bog
More than ever, our economy relies on the service industries but selling services is far different from selling tangible products. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years experience, leading sales expert Clifton …
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Bogdetaljer
Forfatter
Clifton Warren
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781032428536
EAN
9781032428536
Format
Hæftet
Sprog
Engelsk
sider
164
Undertitel
- The ABC of Professional Selling
Produktbeskrivelse
More than ever, our economy relies on the service industries but selling services is far different from selling tangible products. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a "to-do" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.
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