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Selling Architectural Ideas
Udgivet af Taylor & Francis Ltd
ISBN
9780419232605
Om denne bog
As ''visual animals'' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substit…
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Bogdetaljer
Forfatter
Tom Porter
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780419232605
EAN
9780419232605
Format
Hæftet
Sprog
Engelsk
sider
160
Produktbeskrivelse
As ''visual animals'' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words ''communication'' and ''presentation'' with the word ''selling'' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
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